ETHICS

Fair Trade

We are choosing to do business differently. We source Fairtrade cotton so we can help address these challenges and make trade fairer.
 
Fairtrade cotton farmers are paid a minimum price for their cotton, and so no matter how low the market price goes, the know they’ll get enough to cover their costs.

They also get the Fairtrade Premium – an extra amount for each tonne of cotton - that goes directly to the community for projects they need like schools and hospitals.
 

Eco Friendly

Every step in the process of making a garment is eco-friendly. The dyeing process is done with a ‘Zero Liquid Discharge’ system and 95% of the water is retrieved by the Effluent Treatment Plant installed in our fabric dyeing unit and reused for dyeing again. 5% of the water is evaporated and the remaining sludge is used to make bricks, laying roads and is also bought by cement factories to use as fillers.

Ethically Produced

The products you buy are made ethically and in a worker friendly environment. This translates to workers having access to personal safety equipment, medical needs via Employees State Insurance, retirement & pension funds via Employees Pension Fund and all personal rights provided by the Constitution of India. Above this, we provide workers a living wage, which is far above the minimum wage as set by the government.

No GMO Seeds

Organic cotton production never uses GM seed. Non GMO seeds allows farmers to work within their limits and environment, in a sustainable way.

Eliminate hazardous synthetic pesticides

Organic cotton doesn't use dangerous pesticides, protecting farmers' lives and the environment

Saves precious water

Organic farms uses less water, preserving a scarce and precious resource for the future

Fair Prices for Farmers & Workers

Using fairtrade principles, organic cotton farmers are paid a fair price for their produce

The Global Organic Textile Standard

(The Global Organic Textile Standard (GOTS) was developed by leading standard setters to define world-wide recognised requirements for organic textiles. From the harvesting of the raw materials, environmentally and socially responsible manufacturing to labelling, textiles certified to GOTS provide a credible assurance to the consumer.)

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